I think my original blog on Magic Messaging (Nov 22, 2019) was a bit difficult to follow, so I decided to rewrite it. The premise for the Magic Messaging workshop is based on two factors: the distraction factor and the indifference factor. The distraction factor. We live in a world where our ability to focus […]
Three mornings a week, I hop on a Spinner and pedal away for 30 to 45 minutes. It’s a great workout and an excellent start to the day. But I go nowhere. Being on a Spinner is like the sales prospect that never closes. A moving target in our forecast, stealthily slipping from one month […]
The origin of this expression goes back to the second world war. Given the critical nature of the D-Day invasion and the fact that many enemy spies had infiltrated England, the allies had to come up with a way of keeping the details secret. “Loose lips sink ships” was their way of reminding service personnel […]
These three words sum up the business model of many startups. Build a product [Ready], take it to market [Fire], and start looking for customers [Aim]. But what if the customers don’t materialize? Do we start over, revise our existing solution, or crash and burn? ESB’s FREE Alignment Assessment Workshop is designed to address this […]
Connecting with a prospect over the phone or a video conference is a good start, but nothing is more effective than a face-to-face meeting. Onsite meetings can be costly, particularly when travel is involved. But, if prepared, the added expense is well worth it. For local prospects, an onsite meeting should be a given part […]