Top TEN #10 – Be the Challenger

If you’ve not read The Challenger Sale by Dixon and Adamson, I highly recommend it. Not since Neil Rackham’s SPIN Selling have I come across a comparable book on sales. Given that its origins are from the previous financial crisis, it’s more relevant today than when it was published in 2011. Why I like it: Science: The principles […]

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Top TEN #7 – The tyranny of time 

Consider every sales opportunity a ticking time bomb. But, unlike the usual time bomb, this one doesn’t make a sound or trigger an alert. It merely withers and falls off the sales vine.  A mistake sometimes made by enterprise salespeople is assuming that because the average sales cycle is long, all sales cycles are long. With this comes the […]

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Ready. Fire. Aim. – forgetting alignment is a shame

These three words sum up the business model of many startups. Build a product [Ready], take it to market [Fire], and start looking for customers [Aim]. But what if the customers don’t materialize? Do we start over, revise our existing solution, or crash and burn? ESB’s FREE Alignment Assessment Workshop is designed to address this […]

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