Laszlo CSIKI
Investment Manager

“Our onsite 1-day session for a startup in our portfolio was well worth the time. We produced a strategy for defining our product, telling our story, and finding potential customers.”

Julia Csenge HALMOS
Head of Client Services, Synetiq

“Our sales were growing, but we were moving in all directions. Fred from ESB helped us to organize our key assets into a sales strategy and provided the tactical methods for converting those strategies into realities”

Istvan SIMON
CEO, Prefixbox

“The fact that ESB is local is a big plus. Our monthly sales review sessions have helped to cut through a number of difficult sales issues.”

CEO, Benchmark Games

“Developing a product is one thing, packaging it into a sales strategy is another. ESB’s onsite training and customized modules helped us to create the materials, message, and demo needed to sell better. We’re seeing the results already.”

  • Learn from a B2B sales veteran

    Sales training & workshops

    Sales is science made to look like art. It is an everyday thing that we all do - whether trying to sell a service or influence a decision.

    Interested in joining a sales program?

A Life in Sales

Sales has been a big part of my life. Not just materially but also spiritually. It has given me opportunities and taken me places that, as a young person, I never imagined possible.

After 40-years in the field, I’m pivoting to the classroom. I enjoy teaching and working alongside entrepreneurs. There is something new to learn every day. I find that exhilarating. I also enjoy the topic of selling, particularly on the subject of human behavior.

I think sales success is not so much about what you know or who you know. It’s more about having a plan and a process and acting on them, persistently. This is what I strive to teach and help clients implement.

Fred Eberlein, Partner, ESB



Sales success is based on planning and execution, never hope.

See training plans