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    Sales is science made to look like art. It is an everyday thing that we all do - whether trying to sell a service or influence a decision.

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A Life in Sales

Sales has been a big part of my life. Not just materially but also spiritually. It has given me opportunities and taken me places that, as a young person, I never imagined possible.

After 40-years in the field, I’m pivoting to the classroom. I enjoy teaching and working alongside entrepreneurs. There is something new to learn every day. I find that exhilarating. I also enjoy the topic of selling, particularly on the subject of human behavior.

I think sales success is not so much about what you know or who you know. It’s more about having a plan and a process and acting on them, persistently. This is what I strive to teach and help clients implement.

Fred Eberlein, Partner, ESB

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SALES PROCESS OR GUESSWORK?

Sales success is based on planning and execution, never hope.

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